德勤－复旦会计论坛系列247期讲座

时间：2025年 4月29日（周二）下午1:30

地点：史带楼303教室

主持人: 倪晨凯教授

报告人: 王洁璇（南开大学）

题目: How Do Big Data Affect Face-to-Face Interactions? Evidence from Analyst Site Visits

摘要: We examine whether the availability of big data drives more face-to-face interactions. Using the introduction of granular online-sales data as the setting, we find that the availability of these big data sources leads to a significant increase in analysts’ corporate site visits, particularly for firms heavily reliant on online-sales channels, and among analysts with a history of such visits. Textual analysis reveals an increase in soft information content communicated during site visits. Furthermore, this intensified information gathering effort from face-to-face interactions correlates with enhanced analyst forecast accuracy, especially for visits received by CEOs. Our results suggest that big data do not substitute traditional information sources but rather complement them by crowding in more efforts for face-to-face interactions from analysts, highlighting the indispensable role of soft information in financial analysis.