信息管理与商业智能系学术讲座（3月25日）
时 间：2025-03-25 13:30-14:30
地 点：线下-李达三楼105室 线上-腾讯会议 378107202/密码722722
题 目：The Cross-platform Impact of Open API: An Empirical Study of Online Healthcare Platforms
主讲人：许博 副教授 信息管理与商业智能系
内容摘要:
Digital platforms adopt application programming interfaces (APIs) as strategy for growth and competition. By granting access to resources to third-party platforms or applications through opening API, a platform may attract more users to gain a competitive advantage. This paper investigates the effects of an online platform’s adoption of an open API strategy on a competing platform using data from two healthcare platforms. The results indicate that a platform’s open API has a negative cross-platform effect on physicians’ consultations with competing platform. This negative effect is stronger for physicians multihoming on the adopting and competing platform than for physicians single-homing on the competing platform; however, the difference is less significant for physicians with higher job titles and from higher-ranked hospitals. Additionally, a platform’s adoption of an open API promotes multihoming onto the platform by physicians with many consultations on the competing platform. This study makes theoretical and practical contributions to platform competition and strategy.
信息管理与商业智能系
2025-3-18
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