市场营销学系学术讲座

时间：2023年4月25日（周二）15:00-16:30

地点：思源教授楼624室

主持人：殷云露，复旦大学管理学院青年副研究员

主题：A framing effect in the judgment of discrimination

主讲人：李希琳, 中欧国际工商学院助理教授

摘要：

Discrimination is not only an objective fact but also a subjective judgment. While extensive research has studied discrimination as an objective fact, we study the judgment of discrimination and show that it is malleable while holding objective discrimination constant. We focus on a common situation in real life: the constituent groups in a candidate pool are unequal (e.g., fewer female candidates than male candidates for tech jobs), and observers (e.g., the public) see only one side of the decision outcome (e.g., only the hired applicants, not the rejected ones). Ten experiments reveal a framing effect: people judge the decision-maker (e.g., the tech firm) as more discriminatory against the minority in the candidate pool if people see the composition of the accepted candidates than if they see the composition of the rejected candidates, even though the information in the two frames is equivalent (i.e., knowing the information in one frame is sufficient to infer the information in the other). The framing effect occurs regardless of whether the decision-maker is objectively discriminatory, replicates across diverse samples (Americans, Asians, and Europeans) and types of discrimination (e.g., gender, race, political orientation), and has significant behavioral consequences. We theorize and show that the framing effect arises because, when judging discrimination, people overlook information that they could infer but is not explicitly given, and they expect equality in the composition of the constituent groups in their given frame. This research highlights the fallibility of judged discrimination and suggests interventions to reduce biases and increase accuracy.

主讲人简介：

李希琳博士是中欧国际工商学院市场营销学助理教授。李博士毕业于芝加哥大学布斯商学院，获得行为科学博士学位和工商管理硕士学位。此前，她在北京大学获得心理学硕士学位，并在北京师范大学获心理学学士学位。

李希琳博士主要研究方向是决策与判断、消费者行为与心理等方面。她的大量研究成果的发表于国际顶级学术期刊，其中包括《美国科学院院刊》(PNAS)以及多本英国《金融时报》认定的50种经管类权威期刊上，例如《管理科学》(Management Science)、《市场营销研究期刊》(Journal of Marketing Research)、《消费者研究期刊》(Journal of Consumer Research)、《组织行为与人类决策过程》(OBHDP)。李博士也多次在国际顶尖学术会议上进行演讲，包括美国消费者研究协会，美国判断与决策学会，美国消费者心理协会组织的各项会议。