市场营销学系学术讲座

   间:4月19日(周二)10:00-11:30

地   点:腾讯会议  会议号:620-573-673  密码:670670

主   题:Preferences for Privacy in Internet Lending

主讲人:Chu (Ivy) Dang老师 香港大学

主持人:殷云露老师

 

摘  要:

Consumers’ valuation for privacy plays a crucial role in determining how much data a firm can collect to drive its managerial decisions. Meanwhile, previous literature that measures consumers’ dollar value for privacy often features small incentives to encourage data sharing. In this paper, we estimate consumers’ valuation for privacy by examining their data sharing decisions under a wide range of incentives, for customers of a microloan provider in Hong Kong. During the application process, the loan provider uses interest rate discounts to incentivize applicants to provide additional personal data. This percentage discount translates to dollar gains from 4,643 to 9,285 Hong Kong dollars (amount to 30 to 50 percent of their monthly salaries) for applicants who request different loan terms and expect different repayment behaviors. Using a structural model, we calculate the dollar price for personal data as a function of applicant risk type and the characteristics of the loan that they apply for. Despite the substantial benefits of sharing data, only 19 percent of applicants choose to share any optional personal data requested. In the counterfactual, we show how the incentive scheme can balance its role in collecting personal data to improve loan offering decisions and its role in screening applicants who accept the loan.

主讲人简介:

Chu (Ivy) Dang’s research focuses on the economics of information in the domain of quantitative marketing. She studies how consumers search for information, how information influences their choices and the information provision strategies of firms. Her interests also extend to digital and social media marketing. Ivy joined The University of Hong Kong in 2020, after receiving her Ph.D. in marketing from CUHK Business School. She also holds a M.S. in economics from Chinese University of Hong Kong and a B.S. in applied physics from Beijing Jiaotong University. In her spare time, Ivy enjoys running, hiking and online surfing.

 

市场营销学系

2022-4-14

 

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