时间:2018年6月29日(周五)13:30
地点:思源楼524
主持人:戴悦教授(商务决策与运营分析研究中心)
主讲嘉宾:Xiuli Chao, Department of Industrial and Operations Engineering, University of Michigan, Ann Arbor, MI.
Title:Dynamic Joint Assortment and Pricing Optimization with Demand Learning
Abstract: We consider a joint dynamic pricing and assortment selection problem where customers arrive randomly and sequentially. Not knowing the customers' choice distribution a priori and subjecting to a display capacity constraint, we dynamically select subset of products for display and set the selling prices to maximize the expected total revenue over a selling horizon. By exploiting the structure of the customer choice, we construct estimation schemes that decompose the optimization problem for estimating the preference parameters into independent and separate optimization problems for each product. We design learning algorithms that balance the trade-of between demand learning and revenue extraction, and evaluate the performance of the algorithms using regret. We prove that the performances of the algorithms are nearly optimal, and numerical results show that the algorithms perform very well. This is a joint work with Sentao Miao.
管理科学系
2018-6-25
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