9月28日2011年度“复旦大学Panasonic讲座”之三
时间：2011年9月28日（星期三）16:00—18:00
地点：史带楼405室
主讲嘉宾：
Xueming Luo
Eunice & James L. West Distinguished Professor of Marketing in the College of Business at the University of Texas at Arlington
Distinguished Honored Professor of School of Management, Fudan University
主题：Modeling Customer Metrics, Marketing Strategies, and Firm Value: The Marketing-Finance Interface
主持人：薛求知教授 复旦大学管理学院副院长
嘉宾简介：
Dr. Xueming Luo is the Eunice & James L. West Distinguished Professor of Marketing in the College of Business at the University of Texas at Arlington. His research focuses on customer metrics, econometric modeling, and the marketing-finance interface. Professor Luo ranks 1st among marketing scholars in North America contributing to an elite journal in the field, the Journal of Marketing, over 2005-2010.
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2011年9月21日
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