In a recent open class, Professor Zeng Chenghua from Fudan University School of Management explained the underlying logic of Apple's innovation strategy. Steve Jobs had the audacity to launch a series of disruptive products, streamlined the product portfolio at the right moment, and proposed the Digital Hub Strategy in 2001. Then his successor Tim Cook realized in time the necessity to diversify the revenue streams beyond smartphones and launched a series of wearable products and APP-based services. The combination of durable products and consumables greatly increased repeat purchases from the customers. Professor Zeng pointed out that an enterprise needs to iFACT (Integrate, Focus, Accumulate, Complement, and Transfer), so as to maintain its competitive advantage.
Next, the Executive Director of Fudan MBA Program, Professor Feng Tianjun shed light upon numerous contributions to the society made by alumni of the Fudan MBA program, which has been devoted to cultivating business and society leaders based on the value of “iLead”: innovation, Love, Excellence, Aspiration, and Diversity. Professor Feng emphasized that the program will continue to build a cohesive platform for lifelong growth of the MBA students, the essence of is summarized with the "VALUE" oriented system: Vision, Academia, Leadership, University and Experience.
Then Mr. Sun Long, the Executive Director of the Fudan International MBA Program explained in detail the application process and the various categories of scholarship offered by Fudan MBA, including 100% tuition fee of GMAT scholarship, "Xing Quan" Belt and Road Scholarship, etc..
