Curiosity, learning ability, empathy, perception, responsibility, and action are all indispensable for a great marketer. Former CMO of Coca-Cola Greater China and South Korea, Joanna Lu, Fudan MBA alumnus of the 1999 class, has just joined Bain & Company as an expert partner in its global Customer & Marketing Excellence practice. She shared 7 strategies proved to be applicable during her self-development:
1. Attitude is essential: Keep in mind the original inspiration we harbored when we first became a marketer. Do things that we will be proud of tomorrow.
2. Be a keen observer: Cultivate our instinct in marketing and the industry. Quickly grasp the essence of problems and make reponse.
3. Diligent in learning: The best marketers are often avid readers.
4. Strong logical thinking: Marketers must train themselves to see the bigger picture.
5. Dare to try: Have the courage to learn by doing so as to find out what works and what is most effective in the ever-changing market.
6. Make a habit of reviewing regularly: Reviewing is indispensable to turn our experience into systematic knowledge.
7. Learn from mistakes: Embrace frustrations as a way to accelerate our personal growth.
