Since 2005, Fudan MBA iLab has cooperated with more than 100 Chinese and foreign companies. The 2020 Fudan iLab has recently concluded with success. 21 teams formed by students from the 2019 Fudan IMBA program have all completed the final reports.
The Coty team was faced with the challenge of having to design the digital development strategy while none of them had previous work experience in the cosmetics industry.
Despite the inconveniences caused by the pandemic, the team collected first-hand customer data, analyzed general trends of the industry, divided customer’s needs for skin care into three dimensions, conducted in-depth researches on target users, competitors and Coty’s advantages, and came up with some detailed and practical solutions.
The client was more than satisfied: “Their high-valued work will surely be integrated into the theoretical foundation for Coty's future researches and development.”
Click to watch the final report: https://v.qq.com/x/page/m30827g1poh.html
