The epidemic will definitely reshape the political, economic and social environment, which will in turn trigger evolutions in the enterprises. Under such circumstances, Professor Li Zhiguo from Fudan University School of Management suggests the necessity of “second level thinking” in strategy making.
While first level thinking focuses on solving an immediate problem, second level thinking considers the potential long-term impact and examines options from perspectives different from the common view.
Entrepreneurs and managers must seek help from the government, but not to rely on it; they must analyze the reality of the market before blindly upgrading everything with technology; they must be alert to risks but also embrace the trend of the industry; they must form a clear idea of their competitive advantages while working on the operational efficiency.
