Project :Bosch
On July 4th，2014, Fudan Bosch iLab team visited Bosch’s headquarters in Suzhou with their mentor Professor Zhang to deliver their report on the Comfort on Demand project that started over half a year ago.
The project consists of two different stages. The first is the data collection and survey stage where the team collected a total of 565 surveys from both online and on-site sources. The data is then analyzed to identify potential end users’ needs, wants, expectations and limitations. The information gathered is then relayed back to Bosch during the mid-term report where the team gathered Bosch’s feedback on the findings and to realign the second stage of the project of coming up with business models using the Osterwalder’s model. Under the guidance of professor Zhang, the team then went on to create three different business models with different emphases to present to Bosch. The final presentation was a success and Bosch was very satisfied with the results and recommendations that they can use to further their project in the near future.
Throughout the entire project, the iLab team displayed professionalism, dedication, and teamwork to come together on a common goal. This experience has been invaluable in letting each team member understand their short-comings as well as provide great opportunity to learn from the client and each other. Nothing else can compete with the pride and joy of completing such a challenging and fun project.
(By Bosch Team)
Project: CP Group
At 10:00 am on 30th ,June, 2014 Fudan IMBA project CP Food`s final report was held at Fudan University. CP food company representative: Fang Jinsong, Fan Zhengshun; Teacher: Zhang Zhe; Students: Zhang Xinhui, Xu Na Kilyoung Lee, Casey, attended the meeting, and the meeting was in an atmosphere of harmony and orderly.
First, the students did a simple review, and then made a detailed introduction of the current achievements and progress, president Fang was satisfied with the results and spoke highly of the theories used, and he thought this team did well especially in external market and competitor analysis, furthermore, he thought this project is very valuable in practice.
Finally the company spoke highly of this project and was willing to cooperate with Fudan in the next years.
Project :Huadi
On June 27th , Huadi project team came to the headquarters of Wuxi Huadi Group and reported our final project solution. Members: Bao Guojun, Bu Zhenyu, Wang Weiqiong, Zhang Min, and Shen Enjie. Instructor: Xu Haoping. Huadi representatives: the Chief Director of HR department Mr. Zhao, the Chief Director of Marketing Plan department Mr. Liu, and the project manager Maggie Huang.
Firstly we expounded the logic of our solutions, then we analyzed the project future development according to different modules, and put forward some suggestions that can be implemented in its present stage. Our solutions were satisfied by Huadi group, and the logic and research directions were beyond their expectations. They thought the report was conformed with the actual work needs and very successful, although there were some small flaws. At last, the two sides further communicated with each other, and the project was completed successfully.
(By Huadi Team)
Project : IBM IAAS&PAAS Services Provider Analysis
On July 3rd, 2014, the final report meeting of IBM business consulting project was successfully held in IBM meeting room of Zhangjiang High-tech Park, Shanghai. This IAAS/PAAS market analysis project is cooperated with Fudan University, School of Management. Under the guidance of Professor Yunjie Xu, our team were well prepared and made the final presentation to Grace, Anson, and Crystal, the leader and representatives from IBM Shanghai office and Beijing office.
Our project completed a comprehensive analysis about nine local and foreign IAAS/PAAS providers, including their current status, development strategy, their strengths and weaknesses, as well as IBM's market opportunities, and so on. The nine providers are mainly from IT, ICT, and electronic business industries, most of those are in the process of business expansion or transition. Their customers include start-ups, small and median sized companies, private companies, and local governmental institutes. All the key findings came from a deep digging and frequent brainstorms.
After the final report presentation, our team was highly appraised by Grace and Crystal about the total achievements. IBM appreciated our hardworking, cooperation, and the spirit of overcoming various difficulties, and submitting high quality phase reports on time. IBM expressed their willing to the next cooperation with Fudan University, School of Management.
(By IBM IAAS&PAAS Team)
Project: IBM Smart City
On July 3, the Fudan-IBM Smart City iLab project completed their project with the delivery of their final report at the IBM-Shanghai office at the Zhangjiang High Technology Park.
"After months of hard work and preparation for this day, we're happy to achieve it," said Windy Zhang, the team leader of the project. Others in the group expressed similar sentiments.
"This was a challenging project for us, in multiple ways," said Kenji Zhu. "Not only is Smart City a difficult topic to work with, but project management becomes an issue on a project of this timescale.
Smart City is a young concept that deals with the reengineering of standard city processes to decrease costs and emissions within that city and increase its productivity and efficiency, with the end goal of improving the quality of life for its inhabitants.
"Imagine a city where everything--and I mean everything: traffic sensors, hospitals, energy grids, everything-- can talk to each other and can make prudent decisions in real time. If you know where traffic is piling up, you can reroute it and minimize its ill effects. Or, if you can recognize where energy and resources are needed and where they aren't, and you can make adjustments accordingly, you begin to see significant energy savings overall."
Smart City has been an especially popular concept within China, where there is no shortage of big cities prime for improvement. The Chinese government recently stated a major directional shift in vision to take effect during the Twelfth Five Year Plan, with 193 cities planning to implement Smart City in some form during that period. This has led to an influx of companies planning on offering Smart City services.
The team's task, formulated by IBM, and executed with the help of Fudan professor Calvin Xu and IBM mentor Rebecca Feng, involved performing a broad market analysis on China's Smart City industry.
The team broke down the industry into seven sub-segments: health care, transportation, telecommunications, communities, energy, government, and education. They then picked the top five companies within each segment, ranked in terms of future potential, and performed individual business analyses on each firm. Then they compiled their results by segment to identify specific segment trends and future drivers.
"We based our quality criteria off three factors we believe necessary for future potential in Smart City: big data capabilities, integration, and "smart" adaptability," Evan said of their analysis. "The reality, however is that most of the industry is still very immature, with most firms having only one of the three."
Windy agreed. She followed, "The most significant weakness we saw was in information integration and adaptability. Many of these companies are going to the cloud, to Big Data, but currently lack the scale and resources to link their data sources together, making cross-communication nearly impossible. It will take some time."
Despite hitting some obstacles with the project, the team said they stayed in high spirits throughout.
"What helped us the most was that our team bonded well," Kane told us. "With difficult projects, it really helps when the team can roll with the punches and stick together." When asked how they managed to keep their spirits light, he continued, "Well for one, we didn't miss a single opportunity to pose for wacky pictures together. And now we've got ourselves quite a creative collection."
Overall, they are pleased with the project and their results. "We appreciate all the trouble Fudan and IBM went through to arrange this experience for us, and it was quite an informative experience. And we really couldn't have done it without our faculty and company mentors."
"We hope our work will be helpful to IBM in Smart City Project," Windy added.
(By IBM Smart City Team)
Project: PPG Online Marketing
As the final report was finished, the iLab project lasting half a year was successfully implied to be over. Meanwhile, accompanying the end of major courses of first year, it means our formal MBA study life is almost gone. Maybe, several years later, when our memory is becoming to be blurring, in our MBA study life, the most impressive thing would be the iLab project we’d been going through. iLab project is a real business consulting project, which is provided by FDSM (Fudan University School of Management) to collaborate with a firm, providing a stage for student to apply the class-theories to practical cases, which is quite valuable for our future work.
Our iLab project is to come up with an online marketing plan for “Master” brand of PPG industry. During the final presentation held on July.3rd, our team gave lots of practical valuable proposals to the PPG Company. Such as: a mini-movie about a couple of young men to strive to chase the dream, presented by Sunny.Gao, by telling a story of “one wall” to well integrate the brand of “Master”, the touching ads words and fluent presentation impressed the management team of PPG greatly in the meeting. And also, the constructive advices of SEO/SEM marketing, presented by Qi.Wu, even enable the marketing manager to feel that she learned a lot. What’s more, we still came up with proposals like decorating APP, game marketing, which are all quite align with PPG’ current marketing campaign and plan. Of course, all our constructive and valuable proposals were based on the survey results we’ve done before, as well as the interview of experts who have rich online marketing experiences, the questionnaire analysis was presented by Qinyuan.Zhou vividly. Due to the perfect presentation of our team, we were highly praised by the senior management of PPG just like the director of Asia Pacific, and they express their thoughts of hoping our whole team to continue to serve in PPG as the intern.
(By PPG Online Marketing Team)
Project :PPG Strategy Growth in Light Industry Coating
On the morning of July 1st, the final report meeting of PPG Strategy Growth In light Industry Coating Project was held in the conference room of PPG Industries. Felix Cheng，the senior manager who is responsible for this project in PPG, team members from the IMBA program of Fudan University, Sun Long, instead of the mentor Prof. Zhao, the manager of LIC department, the manager of China business manager and the general manager in Asia area attended this meeting. At the beginning of meeting, our team had a general introduction of the project to other members, including disclaimer, Fudan i-Lab introduction, project background, project methodology and approach, project timeline and key achievement and the team background. After that, we made the explanation of LIC definition and the analysis of questionnaires. Then we focused on the ten new segments analysis one by one from the angles of value chain and end-users distribution. Finally, we made some expectation on the following steps of this project. At the end of the meeting, the general manager confirmed that the way we studied on this project will help LIC business grow and Mr. Sun pointed out some deficits of our work and the space of improvement. The final report meeting ended with applause and praise.
Project :CreditEase MFC Expansion
On the morning of July 1st , 2014, the team of Fudan local Lab Creditease MFC Expansion project, together with faculty mentor Professor Xu, held a final meeting in the MFC office with senior managers of CreditEase Micro-enterprise Financial Center. This was a good opportunity for the company to deeply understand the outcomes of project.
In the final presentation, Stella briefly illustrated the background of the iLab projects, and generally introduced the methodologies and outcomes of the project. Dongwei and Shi Wenfeng introduced the analysis process and application of the statistic model and experts grading method to our clients from strategic and operational point of view. Carrie, David and Ismail joint the Q&A session. During this project our consulting group conducted a lot of market share and market potential researches, our group mentor Professor Xu inspired us a lot in data analysis, and meanwhile our clients CreditEase also provided great support to our group. The achievement of this project was that our group offered data-oriented insights of a market expansion strategy for our clients. And at the end of meeting our clients set a high value on our group’s performance in this project.
iLab project gave us a great opportunity to work together with our host company and learn from each other. During the whole project, our group has learned how to collect data through a variety of channels and gain insights from different resources, and provide most key data-oriented and practical insights for our clients.
(By CreditEase Team)
Project：CreditEase Study of Competitors in the Third Party Wealth Management
On 10:00 a.m. of June 30th ,2014, we hosted a final report meeting with the company representatives of CreditEase to share our achievement in the iLab project: Study of Competitors in the Third Party Wealth Management. In the past semester, we held 16 team member meetings for progress discussion, visited the company for 5 times to ensure mutual understanding in different periods, submitted 7 progress reports and 2 final report drafts to the company. Based on the successful mid-term report and sufficient communications and preparation, during the final report meeting we reviewed our project objective and our efforts to accomplish these scheduled tasks, shared our analysis of the survey we launch among the target customers of CreditEase and made comparison with intra-industry competitors, finally provided a series suggested solution to CreditEase. Both the company and our faculty mentor thought highly of our progress, and the representatives thought that they got inspired from our survey and suggested solutions, which would play a constructive role in the future development of CreditEase.
(By CreditEase Third Party Team)
Project: Zhongyou Wechat marketing
July 1st ,2014, the final report of “Zhongyou Wechat marketing”project was hold on time in Starr Building, School of management, Fudan University. Ten people leaded by head of Internet operation department, Gelei, and mentor Professor Xu Yunjie also presented the meeting.
In this report, our consulting team firstly reviewed our goal of setting up this project, which is to increase the subscribers and ultimately improve the company’s performance. To achieve the goal, our MBA consulting team raise up strategic solutions to online marketing, offline activities and wechat content marketing. What is more, our consulting team also carried out the online marketing project. Meanwhile, in the era of “content driven marketing”, we advise Zhongyou’s public platform to focus on content.
The consulting project is highly recognized no matter it’s about our strategic solutions, the carry out of project, and the focus in the future. Also the following up solutions are fully discussed during the final report session.
（By Zhongyou Wechat marketing Team）
Project: Zhongyou ACCSZHE Milk Powder Online Marketing
June 30th ,2014, Fudan iLab team of "ACCSZHE Milk Powder Online Marketing" and Zhongyou Group held a final report at Classroom 502, Fudan University School of Management. Four Fudan IMBA students and thirteen company representatives, as well as project mentor Zhe Zhang, have presented for the report.
Fudan iLab team members presented to Zhongyou Group in the form of PPT showing the whole project’s results. It includes five parts as following: market research, strategic positioning, brand communication strategies, integration of online and offline channels, innovative marketing strategies. After listening carefully to the presentation, representatives of Zhongyou Group spoke highly of the team efforts and results. Mr. Chen, the boss of ACCSZHE, said he was quite impressed by iLab members’ analysis. It was lucky that ACCSZHE has been developing along the right way. At the same time he mentioned ACCSZHE will introduce a series of food such as infant’s food, beef and so on, which can bring a spirit of health, green and safety to Chinese. Moreover, ACCSZHE will consider to put some innovative marketing strategies into practice.
At the beginning of August, Fudan iLab team members went to Australian pasture for micro film shooting.
(By Zhongyou ACCSZHE Milk Powder Team)
