Lumene Team
Two days of final review put the project into an end. But the flower of our friendship just starts blooming.
At the very beginning, when we got this project, we were burdened very much by the high expectations from Maggie and other officials from school. This is the first B2C project since Fudan-Tekes started to collaborate. Our client Lumene is the business leader in Finnish cosmetic market. We are just a batch of freshmen in marketing study, let alone the consulting service. None of our teammate knew about cosmetic industry; none of us had experience in consulting; none of us had any idea about how to do the entry strategy for any products. How can we succeed in achieving the expectation of Lumene? But we did it!
Based on the instruction of our mentor, Prof. Emma Qiu, we got to know how to do market investigation and how to rationalize our research and actions. We conducted desk work first to acquire knowledge of cosmetic industry. We performed Focus Group Interview to collect qualitative comments about Lumene ’s products. We carried out large-scale online survey to obtain quantitative market data to confirm the facts that we needed to come to the conclusion. We spent a lot of our resource to get precious information of Sephora group in order to facilitate the strategy formulation for Lumene in entering Chinese market through this particular channel. After finishing all these work, we are no longer the freshmen. We would like to call ourselves “semi-professionals” in both cosmetic and consulting industry.
The most important thing is that we received the close friendship between our Finnish friends and us. When we saw each other again, the situation was just like the reunion of a family. We greet, we hug, we kiss, and we shake hands. The joy covered the nervousness of presentation. 3-hours presentation might be the longest one since the initiation of Fudan-Tekes iLab program. But none of us felt suffering from it. We were just talking like a big family. No argue, no debate, no negotiation. The classroom was full of exciting, delight and appreciation.
The moment that we exchanged gift with our Finnish friends pushed the situation to another climax. . These presents with strong affections fulfilled our collaboration at the spiritual level.
From both side of the globe, may our friendship last forever!
(By Lumene team member, Qingying Chen)
Serres Team
From December in 2013 to July in 2014, Serres team keep close contact with client and made deep research on different angles to achieve very fruitful improvement. On July. 2nd-3rd, sales manager Mika Purttonen and area manager Valtteri Mujunen from Serres Company come to Fudan to attend the final review of iLab projects.
During these two days, Mentor Jenny Zhao led the team into an opening discussion on all aspects. With this kind of brain storming, it makes the whole discussion more active, efficiency and brings deep thinking on the project. Both sides are satisfied with this review.
As for Bring Alive agenda On July 3rd afternoon, Serres team invite alumnus Mr. Haoyue Hu who has rich experience in medical industry to have a depth communication. Serres company speak highly of Bring Alive agenda and gain a lot.
(By Serres Team)
Visual Components Team
2nd July 2014, it is the most important day for the Tekes – iLab project. Our Client Juha and Patrik come to Fudan again, to listen to our final report. During the final report, we analyzed Macro and Micro environment and provide them several latest business model, which would be suitable for the company to enter in China. And we spend a whole after to talk about the business model, which Visual Components should have and how to make it come true.
3rd July 2014, the second day of the final report. We lead Visual components to visit the largest Chinese robot manufacturer SiaSun Robot Hangzhou. We spent 6 hours on the road and 3 hours talk with the customer. The customer are all surprised with Visual Components’ product and they all said it would be a good tool for them to promote their sales.
We believe that, in the future, our clients Visual Components would enter Chinese market smoothly with our strategy.
(By Visual Components team )
BioGTS Team
July 2nd to 3rd , just after the final exams of the spring semester, iLab teams welcomed an intensive week of final reports. Our partner company BioGTS paid a visit to School of Management, Fudan University. Mr. Mika and Ms. Annimary, the company representatives, listened to the iLab team member’s final report, and had a positive communication with the team on the feedback and achievements. It was a fruitful meeting between both parties.
On the afternoon of July 2nd, the team members gave a presentation of our findings and mid-term conclusions to BioGTS representatives. Each team members specifically introduced the research results in relative aspects. Together with Prof. Zhang, the team listened to BioGTS’s inputs and comments, and discussed on further requirements and the target to be met. All of the attendees agreed that this meeting is a milestone of our cooperation, and we are all longing to a better communication and prospective closure of this project.
Final report had successfully completed, however this is not the end. Per the experience we've earned, and guidance we've got from our mentor, as well as the great support from Tekes and Fudan, we were so happy that we had delivered our professionalism as an MBA student, and we were also very confident that we will keep supporting BioGTS on the market strategy.
(By BioGTS Team)
Vallila Team
On July 2nd , Vallila project group of Fudan-Tekes iLab successfully completed the final-term presentation to Ms. Inkeri, the representative of Vallila Company. It symbolized that the progress of the project work had been completed in half.
As usual, Vallila group members had done a lot of preparation work. We held many group meetings to discuss the preparation of final report even one month before the final term. Our mentor of this project, Professor Zhao, gave us much guidance and suggestions during this process. Therefore we prepared very well for this final presentation.
At the same time, we also conducted specialized communication on the mid-term report to Ms. Inkeri for many times and finally we decided a rich final session schedule.
After arriving at Shanghai in the morning of July 2nd, Inkeri immediately started on-site visit to many curtain stores. In that evening, we held a welcome dinner with Inkeri. July 3rd , we spent a whole day in management school and completed the project final report. Our presentation gave Inkeri a deep impression and received her high praise. July 4th, we visited many potential partners. Our visit even attracted two directors of Tekes to come with us. These 3 intense days was fruitful. Ms. Inkeri was satisfied by the result of this project. It is high praise to our team work.
(By Vallila Team)
