(By PPG Strategic Studies Team)
PPG Online Marketing Team
At 8:00AM, Apr. 25th, each team member was present punctually at the school gate of Handan Road, dressing the professional suit and looking energetic. Meanwhile, the project mentor-professor Jie ZHANG also arrived at the gathering place to join us, and then we all took a taxi to PPG office located in Cloud Nine Plaza of West Yan’an road of Chang Ning district in Shanghai.
Additionally, Maggie, director of international affairs of MBA program, in charge of the whole iLab projects, also specially came to join the mid-term report meeting and gave some instructions. Before the meeting started, being the student who just graduated from the IMBA program last year, and haven’t met Maggie for such a long time, Jacky was enthusiastically greeting her firstly and guiding an office tour. When time went to 9:30AM, the mid-term report began, firstly Zhou QinYuan made a summary report about our past work during the previous semester, secondly Gao Shan reported the initial analyzing result of the general questionnaire, and then Wu Qi shared the expert interview points, finally Jiang Bing reported the next-step work plan for the following period and made a lesson learnt summary report and sharing for the past work.
Being the only present client representative, Jacky gave us lots of advisable comments and clarified our future work target and direction, as well as beneficial advices for our final report. Time went fast to knock at lunch time, Jacky generously invited us to enjoy a nice meal time, by then, mid-term report was accomplished successfully, It is hoped that we could pay the continuous efforts and make a wonderful final report to satisfy the client finally.
(By PPG Online Marketing Team)
Chia Tai Cooked Food Team
At 10:00 am on April 23, 2014-11:30, Fudan IMBA project CP Food`s interim report was held in Shanghai CP Food co., LTD. CP food company representatives: Fang Jinsong, Zhou Lingli; Teacher: Zhang Zhe; Students: Zhang Xinhui, Xu Na Kilyoung Lee, Casey, attended the meeting, and the meeting was in an atmosphere of harmony and order.
First, the students did a simple review, and then made a detailed introduction of the current achievements and progress. President Fang was satisfied with the results and spoke highly of the theories used, but at the same time he also hoped that the students could strengthen the practical actions in the second stage and to have a breakthrough in terms of innovation.
Finally the two sides further clarify the objectives and requirements of the next phase and looking forward to the final report.
(By Chia Tai Cooked Food Team)
EVA Market Strategy & Case Writing Team
On April 26th, 2014 in the Join Week, the mid-term meeting of EVA Project was held successfully in Shenzhen. Ms Zhangzhe, from Fudan University, Ms Wenyaqing, assistant of General Manager of EVA Precision Industrial Holdings Limited, as well as EVA high level managers along with 3 students (Jiang Xiangnan, Li Xiangyang & Yang Xiaojun ) attended this meeting.
At the beginning of the mid-term meeting, the 3 students enrolled in the project introduced themselves and their views toward the project relevantly. EVA highly evaluated market strategy project. EVA hoped to broaden the vision and realize the future possible sales strategy by the market strategy project and hoped to raise the enterprise into a higher cognition degree.
The high level management from EVA also guaranteed that EVA would provide all relevant resources, including arranging internal interview with the company leaders, investigation with clients and suppliers to support the strategy group’s work.
As can be expected is that, with the cooperation of EVA and guidance of mentor, the 3 students enrolled in the project would make out the most suitable development strategy and marketing plan to meet the best demand of the school and the enterprise.
(By EVA Market Strategy & Case Writing Team)
Springland International Team
As the consulting team for SpringLand, we visited its headquarter in Wuxi again on 24th, April. We handed in our report and made the analysis based on the content. Meanwhile, we introduced our metric and timeline to the leader of the company. Considering that we are not an exactly professional consulting team in this industry, the company was quite satisfied with our job. However, there were still flaws of our report, especially on the details and lack of evidence. Therefore, the company asked us to enhance the report by giving my supporting evidence and data. In the end, the company leaders also talked with us about our MBA lives in school and encouraged us to keep passionate and work hard for the prosperity of our society.
(By Springland International Team)
IBM IAAS&PAAS Team
On April 28th, the local iLab mid-term review meeting of IBM IAAS/PAAS project was held successfully. The IBM representative Crystal was in the meeting room in Beijing and Fudan Team including mentor Professor Xu were in Starr building 305. The meeting was held by teleconference.
At first, IBM appreciated the previous hard work of Fudan team. Crystal praised the diligent and on-time delivery from Fudan team. Professor Xu also thanked Crystal for IBM’s cooperation to make the project move smoothly. It took a few minutes for brief introduction of the project process and presentation was started.
As the team leader, Chris hosted the presentation process. After a short introduction of the agenda, the general information about this project was presented, including objectives, background, project scope, and approaches. At the current stage Fudan team was using a framework providing by Professor Xu to analysis the business model of the selected companies. Afterwards, Fudan team presented the analysis of the 5 companies selected for analysis. Charts, tables, and bars in the PPT made the presentation vivid and professional. At the end of the presentation, a short brief conclusion is introduced.
After the presentation, Crystal showed that she was satisfied with the delivery and gave positive feedback. She provided some suggestions for the next steps of this project. Meanwhile Professor Xu also gave his comment on some points for improvement. Finally the mid-term review was ended with updated schedule for the next half semester.
(By IBM IAAS&PAAS Team)
IBM Smart City Team
Project: IBM Smart City
Mentor: Prof. Xu
Teammates: Windy, Kane, Kenji, Evan Chang
On the afternoon of April 29th, 2014, Fudan iLab “IBM Smart City” team, together with faculty mentor Professor Xu, held a teleconference with IBM to discuss the Mid-term report.
Through investigation and analysis of 16 providers contributed to the mid-term report in 142 pages. This is the over 3 months’ “Voyage of Smart City” of our team since the Spring Festival. During the “voyage”, we have encountered numerous and concrete problems frequently: How to search the information efficiently? How to filter the information from the data pool? How to integrate the information and organize logic stories? When we scoop up the information via Baidu, Google, Corporate Annual Reports and other tools, rocks always exist with it and impede our moving on the organizing logic stories. Apparently, it is a huge challenge and obstacle for our team who didn’t have adequate research experience previously. On this occasion, thanks to the suggestions and tips from IBM Coach and Professor Xu, and also our team’s frequent discussion and close cooperation internally, we explore and try different methods positively, and eventually discover the right direction and path for our project more fleetly in the vast information ocean.
Although we have reached the midpoint of this “voyage”, a voice still reverberates in our heart: Next Stop, More Scallops! We are all looking forward to the final exhibition of 35 providers! Cheer Up!
(By IBM Smart City Team)
CreditEase MFC Expansion Team
On April 24 2014, the Mid-Term Report meeting was held in Room 503, which is CreditEase Company’s office. It is an opportunity for the company to deeply understand the project progress.
Before the midterm report, we did rehearsal work for twice. During the rehearsal, we found some questions on the details and made changes in a timely manner. Because the reporting time need to control in half an hour or so, considering that each of the six members in our group report can make whole report timeout, we finally decided to have four reporters to do this. Followed by Stella who did the project in general, Ismail introduced the progress of the project data model, Dongwei introduced the model for the expert evaluation method of model and the modeling process, and finally Shi Wenfeng introduced the model test and summarized the entire project. Both team members, Carrie and David, did a lot of work in the whole project, in a Q&A session in the conference to answer a lot of customer's questions.
During the two hours, the company had a deeper understanding of our work progress, and the progress of the project the next company Suggestions was put forward. Finally, Professor Xu and Manager Hu communicated about the presentation of the final report.
(By CreditEase MFC Expansion Team)
CreditEase Wealth Management Team
At 2:00 p.m. of 22nd April, we hosted a mid-term report meeting with the company representatives of CreditEase to share our current progress of the iLab project: Study of Competitors in the Third Party Wealth Management. In the past two months, we held 8 team member meetings for progress discussion, visited the company for 3 times to ensure mutual understanding in different periods, and submitted 5 progress reports and 2 final report drafts to the company. Based on previous sufficient communications and preparation, during the mid-term report meeting we reviewed our project objective and our efforts to accomplish these scheduled tasks, and shared our analysis of both macro environment of third party wealth management industry and intra-industry competitors, our social practices of company visiting, interviews and survey. Both the company and our faculty mentor thought highly of our progress, encouraged us to learn more by practice, and hoped to see the fruit of our collaboration in this iLab project.
(By CreditEase Wealth Management Team)
Zhongyou Ausfarm Milk Powder Online Marketing Team
Ilab team members: Ye Lei, Liu Cheng, Zhong Xiaohui, Zhou Qing
Ilab mentor: Zhang Zhe
April 24th, Fudan iLab team of "ACCSZHE Milk Powder Online Marketing" and Zhongyou Group held a mid-term report at Classroom 302, Fudan University School of Management. Four Fudan IMBA students and four company representatives, as well as project mentor Zhe Zhang, have presented for the report.
First, Fudan iLab team members presented to Zhongyou Group in the form of PPT showing early-stage research results. It includes five parts as below: market observation during the pre-period, PEST analysis, consumer interviews and classified analysis, questionnaire survey and the data results analysis, later concluded outlook. After listening carefully to the presentation, representatives of Zhongyou Group spoke highly of the team efforts and results. The presented results were further discussed to ensure that both sides had fully understood it. The follow-up working schedule had been agreed to.
Fudan iLab "ACCSZHE Milk Powder Online Marketing" mid-term report was concluded successfully in a common vision of both sides.
(By Zhongyou Ausfarm Milk Powder Online Marketing Team)
ZhongYou Wechat Platform Team
April 4th, 2014, the ilab mid-term report of the project of Zhongyou Wechat Marketing was held at Starr Building, School of Management of Fudan University. The participants are five representatives of Zhongyou Group lead by Mr. Gelei who is the director of internet operation department, iLab mentor professor Xu Yunjie, and all consulting team members.
In this report, all team members gave report on the overall review of the purpose of this project, the current status and the strategic move for the final outcome. The achievements, experience and obstacles of the project are also discussed. Zhongyou Group and the mentor have given positive recognition of the current status of this project and also precious advises.
(By ZhongYou Wechat Platform Team)
Bosch Team
On the afternoon of April 23rd, 2014, Fudan iLab “Bosch Comfort on Demand” team, together with faculty mentor Professor Zhang, visited Bosch’s complex in Suzhou to deliver their mid-term report and update Bosch on their progress so far.
During the phase one of the project which primarily focused on survey collection, a total of 343 surveys were collected either from on-line or on-site sources. The survey hoped to tackle issues such as the end-customers’ expectations, values and concerns. Prior to conducting the survey, various questions and problems had to be answered and solved first. The team had to understand and confirm Bosch’s requirements, figure out a way to conduct the survey effectively and efficiently, how to extract and cross tabulate useful and meaningful information from the survey results, and how to present it in a systematic and logical way. With the help from their team mentor professor Zhang, the team successfully implemented the survey with spectacular results. With further input from Bosch’s team-from various departments such as marketing, administration and engineering-during the meeting, the team is able to formulate and refine a detailed layout for phase two of the project.
All team members hold the belief that since they are all assigned to the same boat; they need to learn how to manage different dynamics and different expectations. Everyone in the team was open to ideas and suggestions and divided up responsibilities based on their individual strengths.
We are all looking forward to seeing the continuous success of the second phase of this project.
(By Bosch Team)
