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Local iLab Kick-off Meeting for 2014 Fudan iLab Projects

IBM Smart City Team

Mentor: Prof. Xu Yunjie

Teammates: Windy, Kane, Kenji, Evan

On 16 Jan, 2014, Fudan iLab “IBM Smart City” team, together with faculty mentor Prof. Xu, held a kick-off conference with IBM to discuss the details of the project.

IBM: an innovation pioneer of IT industry in the world.

Fudan IMBA: a delegate of “Young & Smart”.

Standing in front of the IBM “Smart Panel”, we have perceived the entirely new experience from the IT innovation. “Smart City” draws a grand picture that we utilize the IT approaches of the next generation into each industry of cities. After the brief self-introduction of all attendants, IBM began to explain the descriptions related to the “Smart City” Project, including the arrangement and schedule, our main job toward the project, IBM’s expectations and visions, etc. During the period of IBM’s concrete introduction and explanation on “Smart City” and the office visit, we felt excited to meet the brand new challenge of Smart City Project!

The journey of “Smart” begins in IBM; the path of being consultants initials in the Jin Mao Tower. After two hours’ meeting in the Jin Mao Tower, we are longing for more and further experience on “Smart City” with full expectations sincerely and eagerly. Moreover, we are also looking forward to creating more shining wisdom between IBM and Fudan IMBAers!

(By IBM Smart City Team)

IBM IAAS&PAAS Team

On January 16th, the local iLab Kick-off Meeting of IBM projects was held in the conference room on 10th Floor of IBM’s headquarter Jin Mao Tower, Pudong. 8 IMBA students from Fudan, who are divided into two different project teams, with Prof. XU Yunjie were welcomed by Grace and Stephen from IBM.

At first, IBM appreciated the previous collaboration with Fudan IMBA programs. They appraised the excellent outcome of the projects before and valued the continuous cooperation in the future work. Prof. Xu Yunjie presented thanks to IBM for providing these precious opportunities to IMBA students, who can practice what they learn from the class and contribute themselves to the projects.

After the short self-introductions from both sides, Crystal and Rebecca, the contacts of IAAS/PAAS and Smart City projects, introduced the backgrounds of the projects and shared their expectations and requirements respectively. The IMBA students raised their queries of the projects and discussed with IBM sides for the further arrangement. Fudan teams got clearer understandings of the projects and showed the determinations of proposing the excellent outcomes.

Afterwards, Stephen led the office tour for Fudan teams and shared his experience in IBM. The kick-off meeting ended up with the consensuses of the prospect of both projects.

(By IBM IAAS&PAAS Team)

PPG Online Marketing Team

On January the 17th of 2014, a warm and sunny day in the winter, the PPG-Fudan IMBA local iLab kick-off meeting was successfully held in the PPG China’s headquarter office in Cloud Nine Plaza of West Yan’an road of Chang Ning district in Shanghai. At about 11 AM, the team members of Fudan IMBA arrived at the office separately, then, a team with 8 members lead by a senior marketing director on the behalf of PPG was present. As this was the first time to cooperate with Fudan IMBA program, the PPG firm takes this project seriously and put lots of efforts in it which could be realized by the strong present team.

Using the time before the lunch, the team members made a thorough self-introduction one by one, PPG representatives mainly paid attention to our students’ past study and working experience and some strengths related to this case, our students mainly focused on the representatives’ job functions and the target we would get for this real consulting case, which provided a good foundation for the successive cooperation. Then, Jacky Zhang treated a pleasant lunch to welcome us, who is the alumni of our Fudan IMBA program.

At 1:30PM, back to the meeting room, the PPG representatives continued introducing the project related information thoroughly and patiently, mainly including：the firm’s background, the firm’s culture, the products modules, the business developing process, major competitors, current online marketing strategies etc. The meeting was lasting to be finished at 5:00PM，both parties held an enthusiastic anticipation for the coming cooperation.

continuous penetration of the Internet into every aspect of the society, the companies have been realizing that the internet plays a critical role in the marking promotion of the firm’s brand and its products. PPG firm actually had made a great attempt and efforts on the brand online marketing. This time’s cooperation with Fudan IMBA program was also trying to explore some more practical and detailed schemes, meanwhile, the Fudan IMBA students could enhance their skills and abilities，and correlate their theory knowledge learnt from the books onto such a real case platform. It’s really a win-win result.

(By PPG Online Marketing Team)

PPG Strategic Studies Team

On the afternoon of Jan 16th, the kick-off meeting of PPG Strategy Growth in Light Industry Coating Project was held in the conference room of PPG Industries. Felix Cheng，the senior manager who is responsible for the strategy growth and four students from the IMBA program of Fudan University attended this meeting. At the beginning of meeting, Felix Cheng had a general understanding about the background and work experiences of the team members in this project through their self-introduction. After that, Felix Cheng made a short presentation about the product scope of PPG, as well as the products structure and the operation statues of PPG Asia Pacific area, especially, of PPG China. Felix Cheng also gave a brief introduction about the objectives, methodologies and requirements of this project. In the following Q&A section, the students discussed with Felix Cheng about the questions they raised when they were doing the basic research about PPG before this meeting. At the end of meeting, Felix Cheng proposed that the second presentation meeting will be held at the beginning of next semester to discuss more detailed arrangement.

(By PPG Strategic Studies Team)

CreditEase MFC Expansion Team

Teammates: Wu Yan, Zhang Dongwei, Shi Wenfeng, DAVID, ISMAIL

On the morning of 14 Jan 2014,the team of FudanlocalLabCreditease MFCExpansion project, together with faculty mentor Professor Xu, held a kick-off meeting in the MFC office with senior managersof CreditEase Micro-enterprise Financial Center. The meeting was a good chance to introduce the project at a face to face meeting to both side which provided a good opportunity for networking and the first side meetings.

After a short self-introduction between project members and company contact persons, Ms. Hu briefly illustrated the background, history and performance of MFC (CreditEase Micro-enterprise Financial Center). MFC is a subdivision of CreditEase, which focuses on providing service for small and micro enterprises and individual business, and its performance was very impressive. Ms Wang as a credit officer introduced the business mode of MFC and basic functions of divisions in different city. Then, the area manager Mr. Huang presented the overview of the objectives and tasks for the project and their expected outcome. They have particular concerns about the target market share and optimal number of divisions a city should have. At the end of meeting, all the attendees have discussed intensely on project plan schedule of process and details of implementation.

These two hours have been an excellent occasion to get to know all project members and to exchange in detail about the project.Everyone was quite excited to be involved in this project and was looking forward to further interactions regarding the project in the future.

(By CreditEase MFC Expansion Team)

CreditEase Wealth Management Team

On Jan. 13th 2014, the CreditEase Wealth Management Team of Local Lab officially visited the company in CreditEase’s office in SWFC. Led by the team’s instructor, Professor XuHaoping, the five team members learned the information of CreditEase in detail as well as the company’s requirements of this advisory project. The company manager in charge of this project, Ms. Chen, shared the knowledge of company background, business model, development process and company culture with us and held a heated discussion.

We learned that by seven years CreditEase has developed into a nation-wide leading P2P company, managing 26000 employees, serving over tens of thousands of clients. The most risky business of P2P is risk management. Every year there are several companies in this industry bankrupt because of fierce competition. However, CreditEase keeps on developing and keeps the record of zero loss to lenders.

CreditEase is still making progress. Facing the developing competitors, CreditEase is looking for a solution to break the bottleneck and dig deeper into the segment market by collaboration with Fudan IMBA. After hearing the request of CreditEase, Prof. Xu and the team members brainstormed a brief idea, and suggested handing in a brief written proposal; manage to participate in their routine meetings in order to work out a most satisfying solution for both the school and the company.

(By CreditEase Wealth Management Team)

Zhongyou Ausfarm Milk Powder Online Marketing Team

On 13 Jan 2014, the team of Zhongyou Ausfarm Milk Powder Online Marketing Project of Fudan iLab held their kick-off meeting at NO.11 GuoTai Road with Zhongyou Group Project Director Ge Lei, Ausfarm Milk Powder project manager Liu Wei and Fudan’s faculty mentors Maggie Huang and Zhang Zhe. After introducing members of both sides, Zhongyou Group demonstrated the project details and discussed the working plan with the team.

Team members, guided by faculty mentor Zhang Zhe, fully involved in this process. They understood the details of Zhongyou Group and situation of Ausfarm Milk Powder through listening carefully and asking questions. It has established a good foundation for the follow-up part of project. Supported by China association of eugenic and superior nurture and China eugenics journals, Zhongyou Group focuses in the field of maternal and infant and has many connections with different hospitals. Zhongyou Group is responsible for the online strategy of Ausfarm Milk Powder, including its online sales channels and promotion channels.

During the Spring Festival, Zhongyou Group provided some user trial reports of Ausfarm Milk Powder. The whole team is working on the panoramic observation of Ausfarm Milk Powder’s online and offline market performance, as well as the marketing strategies of its competitors. In the future, the team is ready to provide a practical and reliable solution for the online sales channels, promotion channels and offline model of Ausfarm Milk Powder.

(By Zhongyou Ausfarm Milk Powder Online Marketing Team)

ZhongYou Wechat Platform Team

On January the 14th, 2014, the ZhongYou Wechat platform marketing project group had the kick-off meeting with ZhongYou. Project members Clair Sheng, Kramer Wong and Yvonne Guan with mentor Professor YunjieXu attended the meeting with the whole Internet marketing team of ZhongYou leading by director Mr. Ge Lei. Both parties of this meeting successfully achieved the goal to officially launch the project and decide next step of work on this project.

After brief introduction of all members of the meeting, Ms. Li Qin made a presentation on the Wechat Platform marketing program. As the increasing growing numbers of Wechat users and its high quality traffic, ZhongYou also has the urge to develop its own practical Wechat marketing strategy to make it a platform which has the functions of marketing, customer service and internet traffic source of its current official website.

With the clearance of ZhongYou’s demand and vision of this project, all team members began to discuss about related critical problems. The heated discuss lasts for almost two hours with both parties agreed on the direction of action for next step and decisions on critical internet marketing strategies.

(By ZhongYou Wechat Platform Team)

Bosch Team

On January 13th of 2014, The Bosch iLab team from Fudan School of Management arrived at BoschAutomotive Products (Suzhou) Co., Ltd located in the beautiful Suzhou industrial park with IMBA’s executive director, Mr. Sun, at the helm to kick off this year’s iLab collaboration between Fudan and Bosch. The team was greeted by vice president Ms. Jiang and many others executives from Bosch, as well as other Bosch employees from both the marketing department and the engineering department. Mr. Ulrich Steimle from Bosch directed the meeting.

Mr. Ulrich Steimle first introduced the current situation of the project on hand and expressed the importance of the project to Bosch and what Bosch aims to achieve with their new product. His introduction was followed by more in-depth explanations from members of the engineering department who briefed the Fudan iLab team on the technology background as well as the progress their team has made. Near the end of the meeting, the two sides had a Q&A to facilitate with the launch of the project and to make sure everyone was on the same page. Afterwards, the Bosch personnel lead the Fudan iLab team to their test track where they exhibited some of the technology they mentioned during the meeting. The Fudan iLab team marveled at the technology and applauded at the advances in today’s technology.

Bosch, with their focus on technology, innovation and the future, is on their way to develop a business model for one of their newest ventures. The Fudan iLab team, with their vast technical experiences and cultural background, will provide Bosch with the different insights to Bosch and make this year’s Fudan-Bosch iLab project a success.

(By Bosch Team)

Springland International Team

As a self-initiated project working with Springland International Group, we started the project meeting on 09th, Jan. Professor Xu Haopin hosted this meeting. For some reason, the enterprise part didn’t participate in this meeting and the meeting mainly focused on below. Firstly, we introduced ourselves to Professor Xu to make a better understanding of the team for her and Professor Xu also introduced some of the past project experience with us to let us know better about the process. Secondly, we discussed with the project and aligned the attitude with each other that is “Do it perfect, or not ever start”. Finally, we agreed to pay a visit to the company by the beginning of the new semester and make a deep communication with the company upon doubts.

(By Springland International Team)

Chia Tai Cooked Food Team

On Jan 15th, 2014, 10:00am – 11:30, the kick-off meeting with Chia Tai Food Product（Shanghai）CO.LTD is held in FDMS, 8 people were present at this meeting. They are: 3 guests from the company (Fang Jingsong, Fan zhengshun and Zhou lingli); Professor Zhang of FDMS; 4 IMBA students (Zhang Xinhui, Xu Na, ZouMinrui and Casey). After the students` self-introduction, president Fang made a deep introduction of Chia Tai Group and the goal of this project.

Today, Chia Tai Group is becoming one of the most successful foreign companies who had good investments in China. Its business includes food, feed, retails and many other aspects. Besides, the company`s image and reputation are quite good.

Finally, based on the introductions and communications, the company and Fudan project group reach an agreement on the sales and marketing strategies of Chia Tai`s cooked food and made a plan for the next activities.

(By Chia Tai Cooked Food Team)

EVA Marketing Strategies & Case Writing Team

On Jan 16th, 2014 in the Join Week, the first kick-off meeting of EVA Project was held successfully in Room 807, Lidasan Building. Ms.Zhangzhe, Mr. Chen Yangbo as Tutor from Fudan University, Ms.Wenyaqing, assistant of General Manager of EVA Precision Industrial Holdings Limited, Mr. Ganjunhun, the intermediary, along with 5 students (Jiang Xiangnan, Li Xiangyang& Yang Xiaojun as the Market Strategy Group, Zhanglu& Wang Lin as the Case Writing Group) attended this meeting.

At the beginning of the kick-off meeting, the 5 students enrolled in the project introduced themselves and their views toward the project relevantly. Then Ms. Wen Yaqing introduced the background, development history, business scale and vision of the company. EVA highly evaluated market strategy & case writing project. EVA hoped to broaden the vision and realize the future possible sales strategy by the market strategy project and hoped to raise the enterprise into a higher cognition degree.

Mr. Ganjunhui, the intermediary of EVA project, currently is also the student of the school of management. He quoted value chain system methodology to explain what EVA want students to achieve is that, to analyze the marketing strategy of consumer electronic product (CEP). The topic of case writing group was also confirmed as “the International Development Strategy Based on Optimization of Value Chain System”.

The two representatives from EVA also guaranteed that EVA would provide all relevant resources, including arranging internal interview with the company leaders, investigation with clients and suppliers.

As can be expected is that, with the cooperation of EVA and guidance of tutors, the 5 students enrolled in the project would make out the most suitable development strategy and marketing plan to meet the best demand of the school and the enterprise.

(By EVA Marketing Strategies & Case Writing Team)

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