市场营销学系学术讲座

时    间：2023年3月28日（周二）13:00-14:30

地    点：思源教授楼624室

主    题：The Implications of Psychological Distance for Numerical Judgment

主持人：许梦然，复旦大学管理学院青年副研究员

主讲人：严登峰，上海纽约大学市场营销学副教授

简    介:

Dengfeng Yan is an associate professor of marketing at NYU Shanghai. Prior to joining NYU Shanghai, he was an associate professor of marketing at the University of Texas at San Antonio. His current research is focused on how people process quantitative information. Dengfeng’s research has been published in Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Journal of Personality and Social Psychology.

摘    要：

Many numerical expressions contain a separator such as a comma (e.g., 1,234) or a decimal point (e.g., 12.34) that divides the number into left and right parts. This research examines how individuals compare such numbers as a function of psychological distance. Integrating insights from research on attention, numerical cognition, and mental construal, we hypothesize that psychological distancing increases the perceived changeability of left (vs. right) digits to a greater degree, which leads individuals to pay more attention and assign greater weight to the left digits in judgment. Seven studies offer triangulating support for this theorizing and the underlying mechanism. In addition, we show that this effect is attenuated when individuals do not subscribe to the belief that numerical information is changeable and when the separator is absent. This research offers additional nuance to our understanding of numerical cognition and how psychological distance influences the construal of information.

市场营销学系

2023-3-22