德勤－复旦会计论坛系列讲座之一百零九
时间：2016年12月2日（周五）下午13：30
地点：史带楼303室
主持人: 倪晨凯 副教授
演讲嘉宾：Oliver Zhen Li (National University of Singapore)
Title：That Sentimental Journey to the Wall Street – Movie Box Office and Stock Prices
Abstract：We examine the impact of movie sentiment on stock returns. We find that stock returns increase in movie sentiment reflected in the size of action-adventure box office. Small, young, volatile, unprofitable, non-dividend-paying and extreme growth stocks are more susceptible to movie sentiment. Further, the impact of movie sentiment on stock returns is especially pronounced when movies receive more positive reviews from critics and when they enjoy higher ratings from the audience. Finally, the effect of movie sentiment strengthens on days preceding weekends but weakens on days following weekends. We conclude that movie sentiment is a factor that influences stock returns.
会计学系
2016-11-29
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