管科系系列讲座第155期预告
时间：2016年3月4日（周五）10:00am
地点：史带楼302
主持人:徐以汎
演讲嘉宾： Professor Baojun Jiang,Olin Business School, Washington University in St. Louis, St. Louis,
Title：Cost-Information Transparency and Intertemporal Pricing
Abstract：A firm’s cost of its products is increasingly transparent to consumers as third parties publish such information. Cost transparency stymies the ability of low-cost firms to intertemporally price discriminate as consumers now correctly anticipate their future price drops and delay purchases as it is no longer feasible to pool price with the high-cost firms. Using a dynamic model with forward-looking consumer choice and firm pricing, this paper assesses how cost transparency impacts the firm’s pricing strategy and the resultant impact on consumer surplus and firm profits. Cost transparency narrows the profit differential between the low-cost and high-cost firms. We show that, interestingly, cost transparency can hurt both consumers and low-cost firms ex post. However, in expectation, cost transparency leads to a win-win for both the firm and the consumers, which implies that cost transparency can foster new-product innovation investment by firms. Finally, we consider future price drops arising from potential future entry and find that the firm’s profit can be independent of its marginal cost for a range of cost values.
管理科学系
2016-2-26
-
活动讲座
-
新闻动态
-
微信头条
-
招生咨询
-
媒体视角
-
瞰见云课堂
