管科系系列讲座第144期预告
时间：2015年6月4日（周四）13：30
地点：史带楼602室
主持人: 戴悦 教授
演讲嘉宾：Baojun JIANG (Olin Business School at Washington University in St. Louis)
Title： Collaborative Consumption: Strategic and Economic Implications of Product Sharing
Abstract：Recent technological advances in online, mobile communications have enabled collaborative consumption or product sharing among consumers on massive scales. A consumer’s use value from a product may vary across different usage periods. During time with low self-use value, the consumer may be able to rent out her purchased product through a sharing platform to generate some income though she will have to pay the platform some fee and also bear some moral hazard cost because of the renter’s more aggressive/abusive use of her product. The analysis shows that the moral hazard cost and the platform’s fee may have a non-monotonic effect on the firm’s profits, consumer surplus, and social welfare. When the firm strategically chooses its retail price, product sharing among consumers can be either a win-win or lose-lose situation for the firm and the consumers depending on whether the firm’s marginal cost is high or low. Further, if the firm also strategically chooses its product quality, product sharing will always benefit the firm but hurt the consumer as a whole.
管理科学系
2015-5-27
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