7.17营销系论坛：汽车政策的影响

时间：7月17日10:30-11:30

地点：思源楼116室

Presenter:

Luo Xueming

Charles Gilliand Distinguished Chair Professor of Marketing
Center Founder/Director, Global Center for Big Data and Mobile
Analytics, Fox School of Business, Temple University; Global Center for
Financial Marketing and Customer Profitability, Fudan University

Abstract

To bolster the automobile industry while stemming environmental side-effects, governments worldwide have developed various institutional policies. Using the entire record of passenger car registrations in China, we examine the effects of the Tax-reduction for Low-emission Vehicles (TLV) policy, which implemented in China from 2009 to 2010. The results reveal that the policy could indeed orient consumer purchases toward small-engine cars as intended, while at the same inhibit the purchases of big-engine cars not targeted. In addition, our empirical evidence demonstrates environmental policies could garner local economic benefits by limiting the sales of big-engine cars of foreign brands, while stimulating sales of domestic car brands. Thus, the TLV policy helped domestic car brands fend off competition.

营销学系

2014-7-16